GOD’s Help with Personal Problems
Three, seven-point items are used to measure how much a person believes that GOD supports and comforts people when they are dealing with problems.
View ArticleEnvironmentalism Felt with the Product
With three, seven-point items, the scale measures the strength of a consumer’s belief that having or using a particular product would make him/her feel environmentally conscious.
View ArticleCommunity Support for the Team
The belief that fans of a particular sports team in a geographic area, such as a city, support the team and are different from the “average citizen” is measured with five, seven-point i
View ArticleBrand Anthropomorphism (Supportive)
How much a consumer views a particular brand as having the human-like quality of being helpful, particularly in terms of assisting the person in being different is measured with three, seven-point
View ArticleFlattery
Three, seven-point unipolar items measure the extent to which a person believes that he/she has been praised and felt gratified.
View ArticleCause Involvement
How much a person believes that supporting a particular cause is personally relevant and means a lot to him/her is measured with four, seven-point Likert-type items.
View ArticleAttitude Toward the Group’s Purpose (Benevolence)
Six, nine-point semantic differentials measure whether a person believes the people in a particular group are focused on helping and caring for others in the group or, at the other extreme, are con
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View ArticleLikelihood of Supporting the Team
The scale uses five items to measure the likelihood that a person will engage in behaviors related to supporting a particular athletic team.
View ArticleBrand Support of Fair Trade
Four, seven-point Likert-type items are used to measure the degree to which a person believes that a particular brand will help farmers of a certain crop in developing nations have better working a
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